We are delighted to see our interior design work featured in the November issue of Bon Appétit Magazine! The article “Green Room” highlights our work in sustainability and involvement in two amazing organizations that are helping drive change in our industry. Principal Designer Jennifer is a Founding Member of the Good Future Design Alliance and an Ambassador to the Sustainable Furnishings Council. The article features four of our kitchen designs from projects in Aptos, the Peninsula, Napa and Sonoma.

Jennifer shares her tips for going green in the kitchen, from using Zero-VOC paint to FSC certified cabinets and shifting away from gas to induction cooktops. Shout out to San Francisco’s own zero-waste tile manufacturer, Fireclay Tile, a fellow member of the GFDA. Click here to read the entire article or pick up a copy – on newsstands now!

Join Niche Interiors for this Healthy and Regenerative Textiles panel as part of the Good Future Design Alliance 2021 Fall Conference. Renowned design + build professionals will speak their truth about sustainability, materiality, and resource management. Network with fellow GFDA members, meet featured speakers – Chairish, Fireclay Tile, FabScrap,  and more – and connect with the greater design and build community in interactive chat rooms. Learn about the future of design sustainability and how and why to act now! Click here to Register.

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Our clients were excited to go bold with color and pattern in their 7,000 square foot vacation home. Since their tastes skew more cosmopolitan than country, we wanted to be sure to incorporate a familiar polished aesthetic to the interiors. Sculptural furniture is mixed with modern statement lighting and contemporary artwork for a luxe take on mountain living. We referenced the surrounding forest and skies with a palette of greens, blues and warm neutrals punctuated with walnut and oak woods.

Dramatic hand-painted walls by Caroline Lizarraga create a moody vibe in the office, which features his and hers desks, a lacquered cabinet from Hewn, and a light fixture by Lindsay Adelman. Guest suites were designed to accommodate entire families, with two custom queen beds upholstered in a geometric wool pattern.

The Niche team designed a bespoke modular sectional sofa to provide flexible seating for movie watching or lounging in the game room. The kids in the house love hanging out here! Want to see more? Take a tour of the entire house here.

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In preparation for the interview, we also had an email discussion and Q & A, which contained some useful nuggets that I also wanted to share.

Q & A: Laura Martin Bovard and Principal Designer Jennifer Jones

Laura Martin Bovard: As an interior designer, what would you say are the superpowers that enabled you to build your business? And what challenges have you had to overcome?

Jennifer Jones: Organization and process are definitely my strong suits. At Niche, we have developed a very focused and streamlined design process that we use for all of our projects. My biggest personal challenge in running a business has been getting used to putting myself out there and asking industry colleagues for their time. I used to feel uncomfortable making cold calls or emails and I always felt like I was imposing. With a lot of practice, it’s become more natural for me and now I really enjoy catching up with friends across all sectors of the industry, from landscape architects to general contractors.

LMB: What would you like up-and-coming designers to learn from your experience? What advice do you want to impart to them?

1. Organization and project management are equally (if not more) important than the actual creative work! You cannot have a successful project without all three.

2. You are only as strong as your team.

I’ve slowly and intentionally grown our team from one employee to five over the years because I knew that finding the right people was more crucial to our long-term success than growing quickly. I feel so fortunate to have this amazing team of women to collaborate with every day. Shout out to Lynn and Anna, our Senior Designers who have been with Niche Interiors for 9 years and 7 years respectively!

LMB: Who have you had to become or how have you had to grow, in order to grow your company? Did you ever envision it this way — that it would become what it has become?

JJ: Letting go of second guessing myself and just taking action every day towards my goal has been a game changer. I try to break down all of the larger long-term goals into actionable items for each day, week, month — and that helped keep me going.

Having an entrepreneurial spirit has also given me the courage to try new things and be bold.

I could never have dreamt of the caliber of projects and the incredible clients that we have the honor of working with today. I’m forever grateful to a few special clients that trusted us early on with their homes and helped propel us to the next level.

LMB: What is one piece of advice that impacted you early on, that you’d like to share with newer designers?

JJ: This really comes full circle. Laura, you once told me:

“There is no perfect way to run a business.”

This one simple piece of advice has helped free me from overthinking decisions and focus on how to run the business in a way that feels right to me and my team!

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When our longtime client purchased this 1950’s beach house it was outfitted with original dark wood paneling and stained glass windows. We reimagined the space to integrate our client’s modern aesthetic while bringing in more natural light and highlighting the incredible ocean views. A light, textural palette is used throughout with white oak floors and ceilings and board-formed concrete. The interiors feature a mix of modern furniture and lighting alongside sculptural, vintage pieces that give a nod to the home’s mid-century roots.

View the complete collection of photos of this incredible modern beach house design!

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